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Switch

How to Change Things When Change is Hard

Hi, welcome to Bookey. Today we will unlock the book Switch: How to Change Things When Change is Hard with you.

Change is nothing new to us. For example, we may want to change our overweight body through physical exercise, build up good social relations through positive communication, or improve our knowledge structure through study. Everyone has dreamed of making changes. But when it comes down to it, we often have no idea where to begin. We keep ourselves busy, spend plenty of time and energy, but fail to make any real change. Things may even get worse. We then lose heart and feel like giving up. So, what on earth are the factors that influence change? What are the ways to realize change? This bookey will answer these questions.

This book was co-authored by Chip Heath and Dan Heath, American international psychological bestselling writers. Chip Heath is a professor in organizational behavior at Stanford Graduate School of Business. Dan Heath is a senior researcher at Duke University’s Center for the Advancement of Social Entrepreneurship and a co-founder of a college textbook publishing firm called Thinkwell. They also wrote the critically acclaimed books Made to Stick and Decisive.

The book Switch introduces a psychological model called the Elephant and the Rider. The Rider stands for the rational mind who has a long-term view and loves contemplating and analyzing all kinds of issues. The Elephant represents the emotional mind who always follows its feeling and acts on its emotions. The Path refers to the surrounding environment. Through vivid and interesting cases, this book illustrates how to change things when change is hard, using the following three aspects.

One. Let the rational Rider find the direction of change

Two. Let the emotional Elephant find the feeling of change

Three. Shape the environment of change

We’ll go through them one by one.

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Why Bookey?“So many books, so little time!”

In our world today, we are often too busy to finish a book. Bookey came into being to meet the needs of those who seek mind stimulating moments in the daily fragments of time. We are committed to offering a fresh way of learning, and to promoting a universal access to knowledge.
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  • The fact that there are no ads popping up randomly makes this an exceptional app for reading.

    Melanie Sanderson
  • This app is a lot better for reading epubs than more well known apps. My only gripe is that sometimes the formatting of epubs, such as line spacing gets ignored, and there is no highlighting feature. Still, it's an amazing app that I would recommend to anyone.

    Kale Richards
  • Very good app but would be nice to have a zoom tool (by double tapping the screen for example). Also would be useful a tool to come back quickly to a page after browsing (for instance when you want to check a figure that was referenced in the tex but appeard 10 pages before). Thanks for the app!

    Mishan Phiri
  • Great app, wonderful reading experience and options one of the best I've used so far for free

    Jonathan Fletcher