Hi, welcome to Bookey. Today we will unlock the book Confessions of an Advertising Man.
If people in advertising were to know only one man and one book, no doubt, it will be David Ogilvy and his book Confessions of an Advertising Man. David Ogilvy was indeed a legendary man. But did you know that he dropped out of college and worked as a chef, a door-to-door salesman, a market researcher, an anonymous diplomat, and a farmer? When he turned thirty-eight, he became unemployed. Back then, he knew nothing about marketing and had never done copywriting, but he claimed to be committed to advertising and sought to make an impact in the field. With no previous experience in advertising, Ogilvy became the world’s most famous copywriter within three years. Furthermore, he opened his own advertising agency in 1947. It was known as Ogilvy, Benson & Mather when he wrote this book and is now known as Ogilvy & Mather. Starting from a small creative shop with only two employees, it became one of the world’s biggest advertising agencies and global group of media service with over three hundred branches in more than fifty countries. Now, you must be curious how Ogilvy led his company towards excellence and created this miraculous success. This is what Confessions of an Advertising Man will be talking about.
Born in 1911, David Ogilvy once worked as an intern chef, a farmer, and a door-to-door salesman after dropping out of college. After many twists and turns in his career, he entered the advertising industry and rose to great prominence. His Ogilvy & Mather is currently one of the largest advertising agencies in the world. Due to his great achievements, he was named the “the pope of modern advertising”, the “most creative promoter of modern advertising”, and “one of the greatest contributors since the Industrial Revolution”. He passed away in July 1999.
In the book, David Ogilvy elaborated on his distinctive advertising philosophy and business principles. His experience of successfully leading an advertising agency is not only beneficial to advertising companies, but can also help other types of companies. He was also the author of numerous must-read classics for advertising people, including David Ogilvy: An Autobiography, Ogilvy on Advertising, and The Unpublished David Ogilvy.
We will now go through three key points to demonstrate the distinctive advertising philosophy and business principles of the advertising master David Ogilvy.
Part One: How to lead an advertising company successfully
Part Two: How to attract and keep clients
Part Three: How to create remarkable advertising campaigns